From basketball to Rock 'n' Roll: that seems a long way to go, but Converse has achieved a popularity that goes beyond these kinds of boundaries.
It is not about purpose anymore, but style and symbolism rather. We don’t say ‘basketball trainers’ any longer, but when we say your ‘Chuck Taylors’ we know exactly what we mean: they haven’t changed, it’s the same colored twill flat that you were wearing when you were 16 and it’s the same you are still allowed to wear at 40. Because like Coca Cola it has become so universal that it’s made history! Affordable, it’s been reworked to suit all narcissistic needs of our ‘fashiony ‘ society: from leather to sequins to limited editions and studs.
And even designers have become worried as we see Louboutin, Choo, Martin Margiela and Jacobs coming up with their own version of the ‘Basketball’ flat to tap into this Converse universe.
Well, the smartest thing to do might then have been MAG's idea to work collaboratively with the trainers’ brand guru to create dedicated Chuck Taylors for the music industry and not quite any music: Rock and hard rock. That seems to make perfect sense given that most of the performers already wear them: no way you could fly like Ashba with cowboy boots, that’s for sure!
I love the Richard Fortus' edition
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