JD

JD

Friday, June 29, 2012

A denim love story


As an official ‘fashion freak’ I love shopping, but it never takes me long to realize that in the end I always tend to buy the same styles in different brands and colors: the art of duplication is indeed a very subtle one and it requires enough detail orientation to make sure you can justify your multiple shopping sprees by actually being conscious of that touch of “difference” and “uniqueness” that distinguishes all your pair of jeans.
But let me tell you about my favourite ‘closet lover’, the ‘guy’ I would never betray, the perfect partner who knows how to make me feel beautiful and confident, sexy and feminine. His name won’t be unfamiliar to some of you: the JBrand waxed denim in rust!
Our relationship began when I purchased it on Shopbop.com last year, out of love at first sight, and since then our story has relied on mutual trust and faithfulness.
I could not believe how striking the resemblance with a pair of leather trousers was, without the price downside of course and without the risk of falling into a ‘trashy rock’ look. I thought it was the perfect trade-off for a gentle rock’n roll style and I was right. Since then it has been with me several days a week and several nights as well: because thanks to his flattering color it is the perfect versatile trouser that would fit my day in the office when coupled with a flared shirt and a cashmere v-neck or that would make you look terrific as a ‘sexy rock chick’ with a sequined tank, a leather blazer and biker booties for my clubbing nights.
Like every fashion piece, whatever I buy, I buy because of the feeling I get when wearing it: I need to feel good in my outfits, but I also need to feel that I am staying true to my personality and to who I am. Fashion to me is exactly this: displaying who you are because you have nothing to hide about yourself.
My JBrand allows me to do just that and whatever mood I am when waking up, it’s there for me to cheer me up and reminding me of who I am and why I am in love with it. When I want to make my day I know what to do: get my partner, wear it and enjoy. Surprisingly enough, I never feel like my body is altered by it and simply adding a plain white t-shirt does the trick. I have had amazing moments with it: my best nights out in Shoreditch and the best looks I could have asked for, obviously my bright red lipstick totally helped.
It joined me to The Guns ‘n Roses gig last week where for a second I felt I could have almost stepped on stage and fit among Mr Fortus and Dj Ashba (ignoring my lack of tattoos obviously); it was with me on my first day in the office at ASOS where I knew it was a right choice when the fashion editors came to me and asked me where it was from. It also made my day when my flatmate, slightly envious, pretended I was looking like a perfect East London “hipster”.
Yes, I love it and if I had known I would have bought ten pairs of it. But then again it wouldn’t have been a once in a lifetime story would it? I know it is meant to stay with me for a little longer as our love story is nowhere close to an end yet.

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